Maximize your website return on investment

Your website is an investment, if you manage it smartly, it can generate great profits for you. You invested money and time into your website not just to have a website, but with hope that your investment will lead to greater visibility, leads, sales and most importantly the bottom line. Lets see how you can make the most out of your investment.

Utilize the website as your lead tool

  • The very first thing a potential client/partner usually does is visiting the organization’s website. The website which is always available online (or should be), and always updated with the latest news and information (or should be) is no doubt a good source for information about the company.A smoothly functioning and well designed website is an effective presales tool for an organization. Via the company website, the visitors can understand more about the products, services, or solutions it offers; and may consider taking the next step as a qualified lead with the organization’s salesforce.Given that leads can turn into real sales, it is essential that a website works effectively and its performance is monitored constantly. To maximize website return on investment (ROI), we strongly recommend a proven list of things to do:

    Monitor the website performance: the website should be available and accessible to users most if not all the time. Disasters will happen, and your website should always have a recent backup to go back online as soon as possible when bad things happen.

    . Drive traffic (visitors) to the website: via organic search (google, bing, etc…) or via paid advertisement (adwords, facebook ads, etc…)

    . Constantly optimize the website: by testing and determining the best combination of graphic elements and content.

    . Increase the efficiency of your website: (increase the time visitors spend on your site, the amount of products/services/leads you can generate per visit)
    . Do not let the website become a standalone tool: link it with your other sales and marketing tools to maximize its effect.

    Many business owners consider website design and development as a short term project which leads to low Return On Investment. The above steps must be done continually to track website ROI, improve performance, and add value to the users and the organization bottom line.

    Interact with your customers via your website

    Your website can be your Customer Relationship Management portal (or at least linked to it). With the website, you can track the users’ exact time spent on the website, the content they are interested, the number of interaction per month and much more. You can also link to their social network and with their permission can offer them even more personalized service. This level of customer relationship is unheard of before the Internet.

    A few things you should consider to maximize the level of interaction with your customers:

    1. Have clear Terms of Use and Privacy Policy, and strictly follow them. Nothing turns off the potential clients faster than the fear of having their private/sensitive information being used without their acknowledgement.
    2. Provide useful information and ways for your customers to interact, ask questions, share knowledge (a comment section in the company blog can be a good start if you have a good team to monitor)
    3. Provide multiple ways to interact with visitors (newsletter, chat, contact form, phone etc…). However, do not over-provide the visitors with so many communication channels that you cannot manage. For example, if you do not have resource to manage the chat, or do not have anyway to create newsletter periodically, do not offer them (yet).
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Industry website design in Vietnam

Industrial web design in Vietnam is quickly booming with the rise of ecommerce, mobile gaming, and online marketing. While the majority of businesses in Vietnam has not yet realized the power of the internet, many are embracing this new change to take over the market.

In 2015, for the first time, Cushman & Wakefield releases global comprehensive report which ranks Vietnam at the world’s premier destination for business process outsourcing. Two years passed, and Vietnam is still one of the top destinations for IT service outsourcing. In fact, several of the global top tech companies have opened offices in Vietnam to take advantage of the growing IT work force.

While the majority of the website in Vietnam is still 10 years behind the world with generic layout, unfriendly design, incompatible web pages, things are changing. A number of business owners have realized that website is a useful tool, and a worthy investment to quickly reach potential clients. In Vietnam, there are 140 million mobile cellular subscriptions. That’s 1.5 cellphones for every one person. Retailers in Vietnam are selling more smartphones than feature phones, with the number of smart phone users quickly approaching 30% of the population. With cheap data plans and the new 4G coming, now it’s time to go mobile in Vietnam and now it has never been easier (and competitive) to reach the audience online.

web design in Ho Chi Minh city Vietnam

“ Website is quickly becoming an essential marketing channel for businesses in Vietnam. ”

The web design scene in Vietnam has also changed dramatically in these recent years. While a large number of businesses still have not realized the importance of brand building via website tools, the market now has quite a few web design agencies with world level creative teams. In fact, many of the best selling items on evantomarket are “made in Vietnam”.
A quick search can show a number of note worthy web agencies in Vietnam (listed in no order)
Still, a large number of websites in Vietnam are largely un-maintained, out-dated, and not fully used to their full potential. The cost of having a custom website in Vietnam is still high compared to the general cost, and that forces many businesses to resort to using cheap and low quality web services. A custom, high quality website has to come with a high price tag and lengthy project duration. And that is reasonable, because a high-end custom web design requires a highly skilled and experienced design team and development team working for months from start to end. But can’t a high-end, custom made website be more affordable?
website design in Ho Chi Minh city Vietnam

“ We empower everyone for the world wide web. ”

Located at the center of Ho Chi Minh city, the Southern tech hub, arguably the largest of Vietnam country, Nilead team is inspired to solve this problem. We do not want to simply be a web design/development agency, we want to be a website solution provider. Our vision is to provide high quality web services that are affordable, to empower businesses to go online and to connect to their users. We spent two years working non-stop, running into countless issues, trying to solve this issue. And we have now, a solution:
The Nilead platform and its growing eco-system is our answer to this problem. Our solution consists of:
  • A powerful platform that can flexibly build all types of complicated system.
  • A design tool that can allow users to quickly create custom layouts in the shortest amount of time.
  • Fully managed services that assist businesses in growing their business online.
  • An eco-system that provides the necessary tools for businesses to grow.

The website design in Vietnam is maturing and slowly transforming into the next generation. We believe that the next big things in Vietnam will have everything to do with technologies and especially with the web. We cannot wait to see more and more changes come to this 100 million people market to improve people’s lives, to connect everyone together.